Software - Wix, Figma, Adobe Illustrator
Description — For Alexander's Patisserie, I spearheaded a complete website redesign, starting from scratch with prototypes created in Figma and Illustrator. I developed a cohesive brand identity by incorporating and aligning the company's image with the website's design. Addressing user experience challenges from the old site, I implemented significant improvements for seamless navigation and usability. The redesign ensured optimal functionality across both mobile and desktop platforms, enhancing accessibility. I integrated HTML-based subscription forms to boost marketing efforts and added detailed information about the business to better connect with customers. Additionally, I implemented efficient SEO strategies to improve online visibility and search rankings. This website was created to deliver the best possible customer experience and position our business for exponential growth.
